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The Marketing Success of Mailchimp

Today in the October 5th New York Times there was a wonderful article published about the success of a small business called MailChimp and how they accomplished this while taking the road less traveled. According to the article there are two ways to create a business.  The first is the typical way a business gets started; a young entrepreneur comes up with an innovative idea, next is the creation of a prototype along with participating in a start-up boot camp. This then leads to small investors hopping on board; which leads to the creation of a Kickstarter. If everything works out and the product is successful it’s time for the founders to enter the haphazard mode called expansion. This usually translates to selling off the company piece by piece for huge chunks of money from venture capitalists. Then, once a few years have passed, if all goes well, the founders hit it big time and then BANG their set.  The second and less well known option is just ...
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The End Of A Manhattanville Legend

A piece of Manhattanville College died when sister Ruth Dowd passed on Friday, May 31, 2019, four months after her 100 th birthday. People will look at those dates will say “she had a good run,” or “she had a good life.” And while that is true, the fact is those who really knew her know there is much more to her story! Obituaries tell us about a person’s life; where they are from, went to school, worked, their family etc. They are benign by nature…   Let me tell you my thoughts about the PERSON, and bear in mind, I met her when she hired me 13 years ago…when she was merely 87! Ruth is one of my favorite names. Aside from being the eighth book in the Bible, and only one of two named after women in the Old & New Testaments,  it was my Grandmother’s (mother’s side) name. You want to talk about special people???? Sister Ruth Dowd hired me in 2006 to run the sport business management program at Manhattanville College. I took the interviews, but I really was kind...
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