Skip to main content

Superbowl fun facts from Aaron's class

Aaron Kolodny's notes from Professor, John Rollins,  Managing Sports Business class.  Seems like a great class!
  • The projected Super Bowl revenue is approximately $620 Million with media broadcast revenue accounting for $375 Million and each 30 second commercial costs approximately $5 Million with a one-minute advertisement costing approximately $9 Million. 
  • This event is a financial boom and a logistical nightmare for local economies. What once was just a football game has turned into a marketing fiasco.              
  • It is estimated that over 200 Million will watch the game this February. 
  • The Super Bowl now consists of 10 days of activities: parties, concerts, receptions, a fan village, media day, appearances by players and celebrities and more. 
  • Companies and sponsors spend millions to be associated with the Super Bowl and in conjunction help build and enhance the Super Bowl brand.Moreover, the Super Bowl is a solid economic impetus for the host city with companies putting together weeklong entertainment packages for their clients with lavish perks. 
  • The NFL has something unique that ultimately everyone wants to be a part of and price is not a deterrent.
Here's to a great game this weekend!  



Comments

Popular posts from this blog

The Marketing Success of Mailchimp

Today in the October 5th New York Times there was a wonderful article published about the success of a small business called MailChimp and how they accomplished this while taking the road less traveled. According to the article there are two ways to create a business.  The first is the typical way a business gets started; a young entrepreneur comes up with an innovative idea, next is the creation of a prototype along with participating in a start-up boot camp. This then leads to small investors hopping on board; which leads to the creation of a Kickstarter. If everything works out and the product is successful it’s time for the founders to enter the haphazard mode called expansion. This usually translates to selling off the company piece by piece for huge chunks of money from venture capitalists. Then, once a few years have passed, if all goes well, the founders hit it big time and then BANG their set.  The second and less well known option is just ...

Why Study Risk Management?

As I read the newspapers, listen to news radio, watch TV news, stream business and general news, one of the words that shows up most frequently is “risk.”   Risky decisions, risk-weighted analyses, risk-focused audit, cyber risk, climate change risk, to name a few examples.   Several business people have told me they just want to run their enterprises and, unless risk taking is explicitly part of the business model (as for an investment fund or insurance firm), they just don’t have time to worry about risk.   This preference, while understandable, appears to be at odds with the frequent media references, so I decided to consult some experts.   The 2018 International Standard on Risk Management ( ISO 31000 ) says that t he purpose of risk management is “the creation and protection of value.   It improves performance, encourages innovation and supports the achievement of objectives.” Another widely recognized industry initiative ( COSO 201...

Happy Holidays Newsletter from SPS - Make 2021 Count!

"An investment in knowledge pays the best interest" - Benjamin Frankli n Congratulations to all of our students who completed another semester. You made the best of a difficult situation by sticking with your goals and working on your education. Some of you added a few more credits to your program, some of you completed your final project and some of you completed your final classes and are graduating! I applaud you all! I invite you to read this newsletter highlighting our fall accomplishments, student achievements, and upcoming events. In SPS we have been working hard to stay connected and expand our network with engaging virtual programs. Hopefully, you have experienced this effort, if not please consider joining us for a class or our next Power Lunch series.  I hope you stay strong and healthy during these trying times. We need to continue to be vigilant for ourselves and our families. Try to find some good in each day and help others find the same. Keep in touch and e...