The Sports Business Management program has been active
visiting companies and organizations worldwide. From horses at Belmont and
Yonkers Raceway to cutting edge technologies, Dave and others including Mark
Jeffers have canvassed the industry to
help facilitate jobs, internships, events and partnerships for Manhattanville.
For example, the Mville athletics department has signed on to use a new
technology that is detailed in the article below.
Live From NBA All-Star: RSPCT, SMT Take Shot-Tracking
Graphics to Next Level on TNT’s Three-Point Contest
Sensor and real-time graphic reveal shooting accuracy and
patterns
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The RSPCT team at NBA All-Star: (from left) Oren Sadeh, Benjamin
Zirman,
Leo Moravtchik, Oren Moravtchik, Mark Jeffers
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One of the highlights of Turner’s NBA All-Star Saturday
Night coverage was the debut of a shot-tracking technology developed by Israeli
startup RSPCT. Deployed for the Three-point Contest, RSPCT’s system, which uses
a sensor attached to the backboard to identify exactly where the ball hits the
rim/basket, was integrated with SMT’s graphics system to offer fans a deeper
look at each competitor’s shooting accuracy and patterns.
The RSPCT ShotFactors graphic was featured throughout
Turner’s Three-Point Contest coverage.
“There is a story behind shooting, and we believe it’s time
to tell it. Shooting is more than just a make or a miss,” says RSPCT CEO Oren
Moravtchik. “Turner and the NBA immediately understood that the first time they
ever saw [our system] and said, Let’s do it.”
During Saturday night’s telecast, Turner featured an
integrated scorebug-like graphic showing a circle representing the rim for each
of the five racks of balls during the competition. As a player took a shot,
groupings indicating where the ball hit the rim/basket were inserted in real
time, showing where the ball landed on the rim or inside the basket.
“It’s a bridge between the deep analytics that teams are
using and the average fan,” says RSPCT COO Leo Moravtchik. “Viewers can
understand shooting accuracy faster and better without having to dive into
analytics; they clearly see groupings of shots and why a shot is made or
missed. Last night, if a player missed all five shots of a rack, you could see
why: if they are all going right or all going left.”
Washington Wizards’ Bradley Beal’s ShotFactors from the
Three-Point Contest. Notice the groupings: offset to the right in Rack 1,
centered in Rack 4, and very
good but not centered on Rack 5.
good but not centered on Rack 5.
The system, which can be set up in just 30 minutes, consists
of a small Intel sensor mounted behind the top of the backboard and connected
wirelessly to a small computing unit.
“We have some very sophisticated proprietary algorithms on
the sensor,” says Oren Moravtchik. “The ball arrives at a high speed from the
three-point line at various angles. We can [capture] the entire trajectory of
the ball: where it came from, how it flew in the air, where it hit the basket —
everything. We know the height of the player, the release point, and where it
hit the basket, and then we can extrapolate back from there.”
The RSPCT sensor on the basket can be seen here marked in
red. Although Saturday night marked the debut of the RSPCT system
for the NBA, Leo Moravtchik sees far more potential once complete data sets on
players can be captured — such as a full playoff series or even a full season.
“There may be an amazing player shooting 18 out of 20 from
every [three-point] location, but there are differences between locations
beyond just field-goal percentage,” he says. “Based on our data, we not only
can show them [that] shooting [tendencies] can predict, [that] we can actually
project their field goals for the next 100 shots. We can tell them, If you are
about to take the last shot to win the game, don’t take it from the top of the
key because your best location is actually the right corner.”
RSPCT is not only focusing
on sports broadcast and media clients but marketing the system as a scouting
and player-development tool.
“We’re [targeting] NBA
teams, college teams, and even high school and amateur teams,” says Leo
Moravtchik. “Wherever there is a basket — camps, gyms, schools — people want to
see how they are shooting. We can bring it there because it’s a 30-minute
installation and very cost-effective.”
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