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Showing posts from February, 2017

Q & A with Laura Bigaouette

School of Business Graduate Assistant, Christina Surrusco sat down with Laura Bigaouette, Program Director, to learn about all the programs she manages ncluding the APPEAL adult accelerated undergraduate programs, the Post Baccalaureate in Prehealth, Summer and Winter Sessions, and the noncredit initiatives.  These programs offer targetted programming for various audiences ranging from high school students, adult, life long learners and post college professionals.  CS: What draws students to take APPEAL Adult Accelerated Undergraduate degrees? LB:For the APPEAL Program a big draw is the flexibility we provide our students. These adult students work on completing their bachelor’s degree in the evening so that they can have work and life balance. We also offer rolling admissions so students can start classes six times a year – 2 sessions in the spring, summer and fall. CS: What are some of the reasons students do a Post Bac in Prehealth course of study at Manhattanville C

Superbowl fun facts from Aaron's class

Aaron Kolodny's notes from Professor, John Rollins,  Managing Sports Business class.  Seems like a great class! The projected Super Bowl revenue is approximately $620 Million with media broadcast revenue accounting for $375 Million and each 30 second commercial costs approximately $5 Million with a one-minute advertisement costing approximately $9 Million.  This event is a financial boom and a logistical nightmare for local economies. What once was just a football game has turned into a marketing fiasco.               It is estimated that over 200 Million will watch the game this February.  The Super Bowl now consists of 10 days of activities: parties, concerts, receptions, a fan village, media day, appearances by players and celebrities and more.  Companies and sponsors spend millions to be associated with the Super Bowl and in conjunction help build and enhance the Super Bowl brand. Moreover, the Super Bowl is a solid economic impetus for the host city wit