What's the secret to motivating your teams and employees?    This may be the single most important question for management. A highly motivated team is indicative about a manager’s style.   More money?  More perks?  The answer may surprise you… Last week’s Wall Street Journal article: It Pays to Give Thanks in the Office  shared the powerful yet simple answer:  Gratitude! A simple “thank you for the reports…” or “great job on the presentation…” can make people feel appreciated.  It has been shown to provide motivation and increased work productivity.  Plus, it makes people feel good.  Remember to take some time every now and then to thank the people you work with for their contributions.   I would love to hear your thoughts on Larry Page, the Chief Executive of Google’s declaration: “Appreciation is the best motivation.” Laura Persky Director of Graduate Programs, School of Business                                                                        

Student Profile: Elizabeth Morales   M.S International Management '15 By Elizabeth Morales Global Marketing is not easy, but getting to know the challenges ahead of the curve is always helpful.  Hubspot  has done a great job at performing research about the state of inbound in Latin America.  What helpful things did that report have for you?  Fact #1  Marketers in the US and Latin America have the same top 3 priorities but very different execution. Challenge for marketers:  Implementing automation software. The top three priorities for Marketers in the US and Latin American are: increasing contacts, converting prospects into clients and reaching a relevant audience. The study also pointed out that only  2% of marketers in Latin America have automation software  in place. This means marketers in Latin America are executing their inbound marketing strategy almost without automation. It sounds like a lot of work for Latin American marketers. If you decide to implement an inbound s

Lead with Distinction Women’s Leadership Certificate Program   As today's workplace continues to become more competitive, leadership tasks and responsibilities have become more complex. The Lead with Distinction certificate program prepares women to overcome business and leadership challenges and develop an effective approach. Through action-learning, each 1.5 day session builds skills designed to cultivate a strategic mindset and foster capabilities. Cohort assignments and a capstone will be completed by participants, bridging onsite sessions, to ensure continuity and application of learning.  Post-program coaching will strengthen knowledge transfer and retention. The Lead with Distinction certificate program will help any aspiring woman to be a high–potential leader within her organization by providing the knowledge, skills, and creativity in a learning environment. Target Audience: For mid-level female professionals and managers of high potential female prof

About 1 month ago, I was offered an amazing opportunity to work as a digital project manager for a fantastic, modern digital marketing company in a beautiful office in wonderful Nyack, right by the water. My interest in project management began before I even fuller understood what project management was. I had attended the Purchase College conservatory of music for Jazz performance with a focus on guitar from 2006-2010, and almost immediately started creating and selling music - both digital and physical - across many platforms; communicating between designers, screen printers, and fulfillment centers; utilizing social media, including creating high-quality videos that could be shared; playing shows and touring, selling stickers, T-shirts, meet-the-band packages. We even created fun, engaging games and contests on social media like, "Whoever can pick the name of our new tour van gets a pizza delivered to their house", and "What should we write on the tour bus today?