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Showing posts from 2015

Too many news stories on the lack of women in leadership roles...

November 20th New York Times Magazine Over the last couple of weeks the news seems to be dominated by articles focused on the dearth of women leaders in business.  The cover story of the November 20 th New York Times Magazine highlighted the gender imbalance of women executives and filmmakers in Hollywood.   A December 1 st article discussed the paradox of how the high end fashion industry is dominated by male executives despite the fact women make 85% of their high end purchases.  On December 7 th CNN reported Japan slashing its target for women in senior positions as a way to boost its economy.  “Even with monetary incentives, companies appear to be reluctant to support women”.  Japan may use new legislation to mandate large companies as well as their government to set numerical targets for hiring and promoting women.  How is this still possible as we approach 2016?  In 2014 women represented 45% of the S & P 500 workforce yet held only 14.2% of the top fi
Credit Score – How does it work? By Audrey Washington –  Manhattanville School of Business  2004 Founder/ CEO – Washington Consulting Group Signature Program – Workplace Financial Fitness® www.workplacefinancialfitness.com Credit Score - How does it work? Most students will think about their credit at some point during their academic life.  Whether it’s to obtain a student loan or if you find yourself with reduced income as you focus on completing your degree and are juggling your finances to stay on track.  Your credit score is a major part of the credit process and for many students, Credit Score is a mystery.  Most of you have heard of it but don’t really know how it works and more importantly, how it impacts you.  In the early years of loans and credit, people used letters to identify a person’s credit worthiness – A, B, C, and D.   In 1989, F air I saac CO mpany introduced the credit score model – called FICO score for their company name.    There a

Take advantage of CCD's Lifetime Career Resources!

The Center for Career Development (CCD) at Manhattanville College offers a variety of resources, tools and services geared specifically towards School of Business students and alumni to meet the needs of future and current professionals. Our services are available to all undergraduate and graduate students in the School of Business, as well as MSB alumni with lifetime access to all of our resources. Make an individual appointment to meet with a Career Counselor who can guide you through your job search, help you prepare for the interview process through one-on-one mock interviews, review your resume and cover letter, and point out appropriate job search resources, tools and strategies to maximize your opportunities.  The CCD offers two dedicated Career Counselors who meet with School of Business students and alumni, Allyson Kapadia and Christine Podber.  Students and alumni can schedule appointments with either Allyson or Christine by
Business lessons from Shark Tank The advertisements that run during the prime time episodes of Shark Tank always surprise me.  The ads seem to target the very affluent (fancy cars) and the elderly or infirm (prescription medications).  But what about the young adults who I know are avid Shark Tank fans?  Marketers tell me that these are valued customers, so what are the ad folks at ABC or CNBC (where Shark Tank reruns play in heavy rotation) thinking? College, graduate, and high-school students and other 20-somethings are watching Shark Tank .  They watch to see what nascent and developing companies get funding.  They watch to see new product ideas.  They watch for the high-tension drama of negotiations:  How much of a company does the entrepreneur have to give up to strike a deal?  Will he or won’t she take the offer?  They yell their advice at TV, computer, and mobile phone screens!  They probably tweet as well. Maybe, hopefully, these aspiring business people, young
What's the secret to motivating your teams and employees?    This may be the single most important question for management. A highly motivated team is indicative about a manager’s style.   More money?  More perks?  The answer may surprise you… Last week’s Wall Street Journal article: It Pays to Give Thanks in the Office  shared the powerful yet simple answer:  Gratitude! A simple “thank you for the reports…” or “great job on the presentation…” can make people feel appreciated.  It has been shown to provide motivation and increased work productivity.  Plus, it makes people feel good.  Remember to take some time every now and then to thank the people you work with for their contributions.   I would love to hear your thoughts on Larry Page, the Chief Executive of Google’s declaration: “Appreciation is the best motivation.” Laura Persky Director of Graduate Programs, School of Business                                                                        

How to improve your inbound marketing strategy in Latin America

Student Profile: Elizabeth Morales   M.S International Management '15 By Elizabeth Morales Global Marketing is not easy, but getting to know the challenges ahead of the curve is always helpful.  Hubspot  has done a great job at performing research about the state of inbound in Latin America.  What helpful things did that report have for you?  Fact #1  Marketers in the US and Latin America have the same top 3 priorities but very different execution. Challenge for marketers:  Implementing automation software. The top three priorities for Marketers in the US and Latin American are: increasing contacts, converting prospects into clients and reaching a relevant audience. The study also pointed out that only  2% of marketers in Latin America have automation software  in place. This means marketers in Latin America are executing their inbound marketing strategy almost without automation. It sounds like a lot of work for Latin American marketers. If you decide to implement an inbound s
Lead with Distinction Women’s Leadership Certificate Program   As today's workplace continues to become more competitive, leadership tasks and responsibilities have become more complex. The Lead with Distinction certificate program prepares women to overcome business and leadership challenges and develop an effective approach. Through action-learning, each 1.5 day session builds skills designed to cultivate a strategic mindset and foster capabilities. Cohort assignments and a capstone will be completed by participants, bridging onsite sessions, to ensure continuity and application of learning.  Post-program coaching will strengthen knowledge transfer and retention. The Lead with Distinction certificate program will help any aspiring woman to be a high–potential leader within her organization by providing the knowledge, skills, and creativity in a learning environment. Target Audience: For mid-level female professionals and managers of high potential female prof

Student profile: Nicolas Llerandi M.S. Marketing Communications Management

About 1 month ago, I was offered an amazing opportunity to work as a digital project manager for a fantastic, modern digital marketing company in a beautiful office in wonderful Nyack, right by the water. My interest in project management began before I even fuller understood what project management was. I had attended the Purchase College conservatory of music for Jazz performance with a focus on guitar from 2006-2010, and almost immediately started creating and selling music - both digital and physical - across many platforms; communicating between designers, screen printers, and fulfillment centers; utilizing social media, including creating high-quality videos that could be shared; playing shows and touring, selling stickers, T-shirts, meet-the-band packages. We even created fun, engaging games and contests on social media like, "Whoever can pick the name of our new tour van gets a pizza delivered to their house", and "What should we write on the tour bus today?
Learn about our graduate, adult undergraduate, dual bachelors/masters degrees, Nonprofit Management certificate and our Post Baccalaureate Prehealth course of study.  Meet with Financial Aid, Career Services, program advisers, students and staff. Receive an application fee waiver voucher worth $75.    For more information see www.mville.edu or call 914-323-5150 To register please   click.  

The School of Business judges the Network for Teaching Entrepreneurship (NFTE) Competition

Jeanine Pardy- Levine of the Manhattanville School of Education and Jean Mann of the Manhattanville School of Business had the honor of judging the Network for Teaching Entreprenurship (NFTE) Competition on May 27th at Westchester Community College.  NFTE provides prgrams that inspire young people to  learn the fundamentals of entrepreneurship and develop a business plan.   The Schools of Education and Business just launched a new M.Ed program in Education Entrepreneurship.  The  program is aimed at individuals with an entrepreneurial and creative bent who do not intend to be classroom teachers in the traditional mold, yet have a desire to improve education-focused institutions or be self-employed.  The program is designed for those interested in developing businesses related to education (tutoring, consulting, early childhood centers/day cares, preschools, learning centers, publishing) and in working in businesses, foundations, and non-profit organizations related to education.  

Manhattanville Sport Business Management program celebrates 9 years of success and growth

On Thursday June 4th a collection of sports business executives from all areas of sports, adjunct professors, alumni and students gathered to celebrate the 9th year of the sport business management program at Manhattanville College School of Business. Over 50 attendees cane to enjoy power networking, great food and listen to sports executives talk about opportunities in the sports industry and provide critical advice to rising and hopeful sports executives.  Sports executive Bill Squadron, the President of Bloomberg Sports and PGA Professional/TV golf commentator, Brian Crowell spoke to the group. Squadron, one of the inventors of the technology that is used on every football telecast (the first down yellow line) spoke about the opportunities in the industry and the growth in various areas such as analytics and technology.  He noted that when hiring, he and others carefully examine potential employees backgrounds via social media sites and offered helpful advice about a